Echowave’s Improved and Optimised Ad Performance
Echowave, a start-up marketing agency, faced challenges in accurately targeting appropriate and effective marketing strategies and channels. The company’s efforts were failing to yield the results they desired, and they were finding it difficult to achieve optimised campaigns that targeted the right audiences, at the right time, and on the right channels.
How We Helped
Reach Union was tasked with formulating a data-driven strategy and setting up automations including data-based recommendations to optimise ad performance and maximise ROI.
- Aligning Vision and Goals: Understanding the specific vision for the company, goals were communicated, and clear targets were set in order to reach target audiences, improve conversions, and drive ROI.
- Extensive Testing Framework: An AI powered system was utilised to track and analyse performance, comparing various ad creatives, copies, and audience combinations.
- Data Collection and Analysis: Tracking pixels and analytics tools were employed to collect a full range of data on user behaviour and activities. This was then used to create a comprehensive content strategy to ensure optimal results.
- A/B Testing: Key campaign components, such as titles, visuals, and call to actions (CTAs), were tested to identify and isolate the most optimal for target audiences.
- Audience Segmentation: Through detailed analysis, audience segments were identified and grouped, for better and more accurate targeting.
- Robust Content Strategy: Data retrieved was used to craft a more compelling content strategy. Focusing on messaging that would have more meaningful impact and drive engagement.
Results
With a clear digital strategy and automation at key touchpoints, Echowave was able to optimise and scale campaign results. Through the use of iterative testing, Reach Union was able to isolate and remove non-effective and underperforming elements. This data-driven approach increased ROAS with a reduction in CPA and CPC.
